Monday, October 04, 2004

Notes from 'Centre of India, Heart of India'

Sohel Bohra had been to a quiz in Indore. Here are some of his notes from that event:

Indore Management Association held its annual India Brand Guru quiz for the fourth consecutive year last weekend. The business quiz focuses mainly on brands but since the line between a brand quiz and a business quiz is fine, it can safely be considered a business quiz. This year abt 40 odd corporate teams and 100 odd student teams took part. Harish Bijoor was the quizmaster. He kept calling Indore the 'Centre of India, Heart of India', hence the odd title of this blog. Most teams, to be honest, were there for the prizes rather than the quiz per say. At stake are cars, laptops, fridges, etc. Every quarter-finalist gets a prize. Hence over 36 teams take home decent prizes.

The quiz had a new round this year. A written pre-qualifier was added which 36 teams (corporate and students) each wrote to get into the qualifiers. 18 each qualify from this for the quarter-finals. The quarters had 20 questions on the buzzer. Top 2 from each round of 6 make it to the semi-finals. Top 3 from the six make make it to the finals. The student teams (3) and the coporates (another 3) compete against each other only in the finals.

Among the participants, most usual suspects of business quizzing had come to take part. Your correspondent lost out in the quarters to an error of the quizmaster which cost him a berth in the semis. The quiz is notorious for oversights and rehashing previous questions from last years quizzes.

The first quarters was keenly fought among all teams. Last years winner Arvind Khusape (then from IIML) too lost out here. It appears that unfairly the top 6 teams from the 18 were clubbed in one quarters.

He learns that Sun Microsystems won the quiz. A round of lone wolf takes part for the top 2 teams from which a Brand Mahaguru is chosen. Mitesh of Sun won the title taking home a Maruti 800.

:: Sohel

Sohel also points to an open business quiz at NITIE. Details at

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